When a business is considering expanding operations, choosing overseas might be a cost-effective option. However, when conducting business in person, it's important to understand the customs of each country. Some customs that are normal and respectful in the United States may actually be considered rude in other countries. For example, although the U.S. and Mexico are neighbors, they have very different views about eye contact. In the U.S., looking an individual directly in the eye is considered a sign of honesty. In Mexico, however, continued eye contact can be considered threatening and aggressive. Intermittant eye contact is best.In Japan, a "poker face" is necessary during business negotiations. If you display shock or anger during your business meeting, your Japanese host may perceive this as a lack of self-control and might even question your character as a business partner. When visiting China, remember that age is respected. When sending more than one representative, the eldest in the group should enter and exit the conference room first, as a sign of respect.
Never take a business card and place it in your wallet in your back pocket! Although in the U.S., you might consider this to be a good place for safe-keeping, in Eastern countries this is a sure sign of disrespect. Wherever you go, determine the acceptable language for conducting business. While the country may have an official language, many times, the official "business" language is actually English. Bring business cards with a translation printed on the reverse side.
Take the time to understand the country, it's culture and values. This will help you make great strides in building strong business relationships.
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